This video's intention is to create an ambience that is not too distractive but grabs some attention. Shown on a loop on a three meter multimedia wall at the HSD event.
Business Helsinki / NewCo Event Graphics
My role: Using the existing brand guide, my task was to design a completely new look and logo for the event. I produced all marketing graphics and event materials including all digital and printed materials such as banners, social media, posters, stands, name cards, t-shirs, tickets, animation and graphics for the afterparty event. Here the main idea was to use all colours already existing in the brand and use separate colours for different areas of the event. Here is a small selection from the full collection.